Following their merger with Alaska Airlines, Hawaiian Airlines sought to amplify awareness of their new program, Huaka‘i by Hawaiian, designed to offer exclusive travel benefits to Hawai‘i residents. The challenge was to effectively reach Kama‘āina guests and showcase the airline’s commitment to serving the local community.

Hawaii Airport Advertising collaborated with Hawaiian Airlines to implement a strategic advertising campaign across key Kahului Airport (OGG) locations. These placements included high-visibility areas such as the main exits, central terminal, and boarding gates. The creative content emphasized the program’s unique benefits, ensuring a direct and engaging connection with Hawai‘i residents and travelers alike.

The campaign significantly boosted awareness of the Huaka‘i by Hawaiian program. The combination of strategic placements and compelling messaging positioned Hawaiian Airlines as the go-to carrier for exclusive Hawai‘i travel benefits.