The Hawaii Department of Transportation partnered with Pacific Media Group in 2024 to promote Child Passenger Safety Week for the 4th year in a row; ensuring keiki are properly secured while driving.

PMG leveraged their statewide network for a 2-week campaign on-air, onsite, and online. By incorporating radio ads across 21 stations voiced by on-air talent, creative social media posts, and hosting events to help increase the public’s knowledge of child passenger safety, this local partnership was a perfect vessel for Hawaii Department of Transportation to connect with our statewide audience.

2024 marked the fourth year of this partnership driving tens of thousands of dollars revenue statewide with year-over-year increases. Over 1 in 3 listeners 18+ were reached an average of six times during the campaign. We were able to educate and assist our local community with increasing positive driving experiences.