OluKai sought to build brand awareness while transitioning from wholesale distribution to opening their own retail locations. Having partnered with us since 2017, they aimed to use airport advertising as an opportunity to educate visitors and locals, connect with the community, and strengthen their presence in Hawai‘i.

OluKai developed a long-term advertising strategy focused on impactful, strategically placed airport campaigns. These campaigns highlight their mission, craftsmanship, and community-focused initiatives. The advertisements serve as a gateway to introduce travelers and residents to the OluKai brand, encouraging them to engage further at the retail stores.

OluKai’s airport advertising has played a crucial role in their growth, supporting the successful opening of their first retail store in 2019 and their expansion to seven brick-and-mortar locations across Hawai‘i. Their airport campaigns have continually boosted brand recognition.