As a global luxury brand with a deep legacy of craftsmanship and innovation, Tiffany & Co. sought to strengthen its connection to Hawai‘i’s culture and community. Their goal was to align with a platform that celebrated Hawai‘i first—one that spoke authentically to both visitors and residents while reinforcing Tiffany & Co.’s presence as a prominent brand in the islands. They needed a high-impact branding opportunity that would establish their name alongside the unique beauty and spirit of Hawai‘i.

Tiffany & Co. secured the inside front cover spread of the Experience Oahu Official Visitor Guidebook, ensuring they would make a lasting first impression on travelers as they planned their experiences in paradise.

The campaign focused on brand storytelling, leveraging a striking visual aesthetic that embodied both the luxury of Tiffany & Co. and the timeless elegance of Hawai‘i’s culture and natural beauty. This premium placement positioned Tiffany & Co. as an integral part of the Hawai‘i experience, reinforcing its connection to the islands’ refined yet effortless luxury.

By aligning with a Hawai‘i-first publication, Tiffany & Co. successfully deepened its cultural connection to the islands while maintaining its status as a world-renowned luxury brand. The placement in Experience Oahu Official Visitor Guidebook provided unmatched exposure to visitors with a keen interest in high-end shopping, craftsmanship, and luxury experiences.

With this strategic branding initiative, Tiffany & Co. solidified its presence as a brand synonymous with elegance in Hawai‘i, creating a lasting impression on those seeking sophistication, artistry, and a meaningful connection to their travels.